Agents Influencing Global Brand Equity

The concept of Brand Equity and the factors that often shape and define the value of brands in a global context have changed significantly over the past decade. While the total financial and monetary value of brands overall has practically tripled in 10 years, the brand players are not the same (1).

Measure the impact of your ads with Spotify Brand Lift

Consumer Engagement in an Online Brand Community

Major Factors Affecting Foreign Direct Investors Global Brand

How Does Brand Equity Influence B2B Sales?

Patrick R. Harrington

Brand Equity and How to Build It

Global Brand Equity

Factors That Cause the Market to Go Up and Down

PDF) Assessment of factors affecting destination brand value in

Patrick R. Harrington