343 Industries and Mattel Sign Master Licensing Agreement, Introduce New Halo Toys - Xbox Wire

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Since Halo: Combat Evolved launched in 2001, Halo has grown from a video game to a more than $5 billion franchise that encompasses New York Times best-selling novels, multiple live-action digital series and consumer products. The latter – including a dizzying array of toys – have generated more than $1.5 billion and include action figures, […]

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