Understanding Next Level Apparel Size Charts

Let me explain to you one of the worst possible scenarios when running your t-shirt printing business. You’ve been working really hard to acquire new customers and you finally get someone who you think could convert into a loyal customer (and a source of long-term revenue). All of a sudden, they ask you what sizes to recommend to them, and you realize that you do not know the size charts! Then you suggest the wrong sizes and they notice that something is wrong and you fall into despair.

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