Vintage ad for women's underwear
![](https://adstrategy.files.wordpress.com/2010/04/1990_lovable_lingerie_ad_copy.jpg)
I chose a weird 1990's advertisement for Lovable underwear. In this advertisement there are three ladies in their underwear who are from different generations. The strategy behind the ad is: Lovable underwear is for all ages. It is effective because it gets the point across, but i wouldn't doubt that it caused controversy. I think this…
![](https://museumhosiery.com/media/image/bellinda/1973/bellinda_1973.jpg)
1973 — Museum Hosiery
![](https://museumhosiery.com/media/image/elbeo/1973/elbeo_1973-7.jpg)
1973 — Museum Hosiery
![](https://museumhosiery.com/media/image/kunert/1973/kunert_1973-2.jpg)
1973 — Museum Hosiery
![](https://adstrategy.files.wordpress.com/2010/04/1990_lovable_lingerie_ad_copy.jpg)
Vintage ad for women's underwear
![](https://pbs.twimg.com/media/Cj732hZXIAAsQ7n.jpg)
Charlotta Paetow (@CharlottaPaetow) / X
![](https://www.pulpinternational.com/images/postimg/bravo_new_world_02.jpg)
Pulp International - Odile+Versois
![](https://www.pulpinternational.com/images/postimg/ach-tongue_baby_02.jpg)
Pulp International - Berlin
![](https://pbs.twimg.com/media/CjpV7FAW0AAKuTi.jpg)
Charlotta Paetow (@CharlottaPaetow) / X
![](https://pbs.twimg.com/profile_images/893121798040043520/ybY6BShu_400x400.jpg)
Charlotta Paetow (@CharlottaPaetow) / X
![](https://www.pulpinternational.com/images/postimg/eyes_wide_shuttered.jpg)
Pulp International - Corinne+Calvet
Charlotta Paetow (@CharlottaPaetow) / X
![](https://www.pulpinternational.com/images/postimg/bravo_new_world_29.jpg)
Pulp International - Scans of the West German magazine Bravo
![](https://museumhosiery.com/media/image/kunert/1973/kunert_1973.jpg)
1973 — Museum Hosiery
![](https://museumhosiery.com/media/image/kunert/1966/kunert_1966.jpg)
Kunert — Museum Hosiery
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