Why Boody chose to highlight underwear discomfort in debut campaign via The Hallway
![](https://mumbrella.com.au/wp-content/uploads/2023/09/Boody_CL_D-e1695595807725.jpg)
Bamboo underwear brand Boody has launched its debut creative campaign, ‘Make Yourself Comfortable’, in collaboration with indie agency The Hallway.The out-of-home (OOH) led campaign features a diverse series of women displaying the ‘unmistakable’ marks left by uncomfortable underwear, inviting women to instead make themselves comfortable in Boody.Ruth Haffenden, global head of brand and marketing at […]
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Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl
Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl
Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl
![](https://mumbrella.com.au/wp-content/uploads/2023/10/Screenshot-2023-10-10-094527-e1696891552350.png)
Australian Media and Marketing News - Mumbrella
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Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl
![](https://mumbrella.com.au/wp-content/uploads/2023/09/Boody_CL_D-e1695595807725.jpg)
Why Boody chose to highlight underwear discomfort in debut
![](https://mumbrella.com.au/wp-content/uploads/2023/12/Screenshot-2023-12-20-100248-e1703026990661.png)
The Hallway Archives - Mumbrella
Boody® on Instagram: “Whilst it may seem counterintuitive to
Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl
Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl
Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl