Tesco's made-up farm brands: tricking the consumer or a smart move
Retail analysts have defended Tesco's decision to introduce 'fictional' farm brands for its value fresh products, after a backlash from consumers and the farming industry. But not everyone's convinced.. From Campaign US
Mark Ritson: Tesco's 'fake farms' are a real headache for its own-label strategy
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Tesco's made-up farm brands: tricking the consumer or a smart move? @simongwynn
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