role of opinion leaders within the field of fashion. source: Compiled

PDF) Opportunity makes opinion leaders: analyzing the role of first-hand information in opinion leadership in social media networks

Frontiers The influence of key opinion leaders on consumers' purchasing intention regarding green fashion products

Patricia SANMIGUEL, Researcher and Lecturer, PhD, Universidad de Navarra, Pamplona, UNAV, ISEM Fashion Business School

PDF) Key Opinion Leaders' Influences in the Chinese Fashion Market

Full article: Nice to be a fashion blogger, hard to be influential: An analysis based on personal characteristics, knowledge criteria, and social factors

Frontiers Artificial intelligence as toolset for analysis of public opinion and social interaction in marketing: identification of micro and nano influencers

Frontiers Exploring the potential of blockchain technology within the fashion and textile supply chain with a focus on traceability, transparency, and product authenticity: A systematic review

How AI Will Change the Workplace - WSJ

Patricia SANMIGUEL, Researcher and Lecturer, PhD, Universidad de Navarra, Pamplona, UNAV, ISEM Fashion Business School

If your image is online, it might be training facial-recognition

Opinion leaders & wom communication

PDF) Reference Groups and Opinion Leadership Effect on Purchase Decision of Consumer Durables

How to Use Generative AI in Fashion [2024 Insights]

Essay Topics for Students

How to harness audiences' attention in a fragmented media landscape