The “SUPREME” theory of hype branding, by Soham Kulkarni, Predict

Unfolding the unconventional strategy that led a streetwear brand to billion dollar valuation and a cult fan following
The article describes different tactics employed by supreme to create hype and increase brand momentum

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Xiaomi's Pledge to cap its profit at 5% — An act of benevolence or A smart PR campaign ?, by Soham Kulkarni, Strategy Insider

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