Why Beyoncé's 'Texas Hold 'Em' Has Taken Over TikTok

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Beyoncé’s new single seems tailor-made for viral dance crazes. It also comes at a time when Universal Music Group artists are still muted on the platform.

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𝗱𝗮𝗻𝗻𝘆🫧💚 on X: Beyoncé's TEXAS HOLD 'EM audio has surpassed 50,000 videos on TikTok😭❤️‍🔥 / X

Texas Hold 'Em is all over TikTok, music streaming apps, and now… the weather report. #Beyoncé is the first Black woman with a numbe

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