Exclusive: Inside Helmut Lang 2.0, the Re-Invention of the 1990s
![](https://imgix.bustle.com/wmag/2017/07/24/59765d2dd58e3b281ef22cf5_HL_EJG_Campaign_FINAL_WEB_04-TRACI-LORDS.jpg?w=414&h=518&fit=crop&crop=faces&auto=format%2Ccompress)
Exclusive: The most exciting part of the reboot is Helmut Lang Re-Editions, a selection of pieces that will be reproduced from the archives.
![](https://fashionista.com/.image/t_share/MjAwNjU5OTUzNzUxNTY1NTE2/helmut-lang-spring-2024-collection-10.jpg)
Peter Do's Helmut Lang Debut References the Brand's Past While
![](https://static01.nyt.com/images/2007/09/06/magazine/16lang.5-450.jpg?quality=75&auto=webp&disable=upscale)
Star '90s - The New York Times
![](https://i.ebayimg.com/images/g/D9kAAOSwrcxlFffd/s-l1200.jpg)
HELMUT LANG ARCHIVE 2004
![](https://i.pinimg.com/474x/7d/cc/4c/7dcc4cafea208d845b1c4f01c4696f4b.jpg)
Helmut Lang 90s Archive shoulder bag
![](https://imgix.bustle.com/wmag/2016/11/25/583851c847e5060a319900fc_casavant-flat.jpg?w=375&h=500&fit=crop&crop=faces&auto=format%2Ccompress)
Exclusive: Inside Helmut Lang 2.0, the Re-Invention of the 1990s
HelmutLang 2003, 2004, 1998 vs. Helmut Lang 2024 by #PeterDo: A
![](https://fashionista.com/.image/t_share/MjAwNjU5OTUzNzUxODkzMTk2/helmut-lang-spring-2024-collection-16.jpg)
Peter Do's Helmut Lang Debut References the Brand's Past While
![](https://images-prod.anothermag.com/1000/azure/another-prod/350/6/356907.jpg)
冬の新作続々登場 Helmut Lang Spring/Summer 2009 Men
![](https://media.gq.com/photos/64fb8a8d20096480b5ea45fd/master/pass/SN-02.jpg)
メール便送料無料対応可】 Helmut Lang Spring/Summer 2009 Men - ジャケット/アウター
![](https://assets.vogue.com/photos/5891198458aa89a00d541490/master/w_1600%2Cc_limit/00-helmut-lang-holding.jpg)
Helmut Lang's Game-Changing Fall 1998 Show
![](https://static.mercdn.net/item/detail/orig/photos/m21206794164_1.jpg?1708031464)
通販限定 希少 vintage 90s archive prada helmut lang Blast 90s ジャケット/アウター
![](https://imgix.bustle.com/wmag/2016/11/25/583851c77b07763f48a95a78_33190031.jpg?w=375&h=500&fit=crop&crop=faces&auto=format%2Ccompress)
Exclusive: Inside Helmut Lang 2.0, the Re-Invention of the 1990s
![](https://i.ytimg.com/vi/_-60GvDyfFY/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLAtz8PSpUJWaryhOrCXQhnZ26DvPA)
HELMUT LANG: Who was the king of 90s FASHION?⎜La Gazette
![](https://designandculturebyed.files.wordpress.com/2023/09/helmut-lang-ss24.jpeg)
Remixing The Codes. Helmut Lang SS24 – Design & Culture by Ed