Unit 10 – Brief 2: Authentic Visual Identity – Research: Identity, Authenticity, Rebranding & Processes

This post focuses on my initial background research for this project, it is the basic who, what, why, when, where, etc questions. Currently I have little knowledge on identity as well as knowing the difference between identity and branding. Hopefully by the end of this post I will have a greater understanding of the subject.…

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