Rubik's Cube at 50: How owner Spin Master is innovating iconic puzzle
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The cube claims 42% market share in the brain teaser category, and in 2022 brought in $75.3 million in global retail sales.
The cube claims 42% market share in the brain teaser category, and in 2022 brought in $75.3 million in global retail sales.
![](https://image.cnbcfm.com/api/v1/image/107357438-1704990368219-gettyimages-857752216-1096901.jpeg?v=1705108444&w=720&h=405)
Rubik's Cube at 50: How owner Spin Master is innovating iconic puzzle
![](https://www.toysrus.ca/dw/image/v2/BDFX_PRD/on/demandware.static/-/Sites-toys-master-catalog/default/dw9c4b89dd/images/44A7DB80_3.jpg?sw=767&sh=767&sm=fit)
Rubik's Phantom, 3x3 Cube Advanced Technology Difficult 3D Puzzle
![](https://pbs.twimg.com/ext_tw_video_thumb/1725279633493356544/pu/img/WH74OLxUpvuseDiq.jpg)
Rubik's (@Rubiks_Official) / X
![](https://legacytoys.com/cdn/shop/files/spin-master-rubiks-3-x-3-keychain-6064000-legacy-toys-2.jpg?v=1685714062)
Rubik's 3 x 3 Keychain
![](https://www.thelicensingletter.com/wp-content/uploads/2024/01/Rubiks-50th.jpg.webp)
Spin Master's Puzzling 50th Anniversary Celebration of the Rubik's
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Rubik's Phantom, 3x3 Cube Advanced Puzzle Game, for Ages 8 and up
![](https://www.totallicensing.com/wp-content/uploads/2020/10/Rubik-Cube.jpg)
Spin Master to acquire Rubik's Cube
![](https://legacytoys.com/cdn/shop/files/spin-master-rubiks-3-x-3-cube-6063964-legacy-toys.jpg?v=1685714092)
Rubik's 3 x 3 Cube
![](https://img66.anypromo.com/product2/medium/rubiks-cube-puzzle-game-fidget-spinner-p755408.jpg/v7)
Custom Rubik'S® Cube Puzzle Game Fidget Spinner $4.68
![](https://m.media-amazon.com/images/S/aplus-media-library-service-media/aa12d32c-7fab-4ff6-9a3d-d3a209a19745.__CR0,0,2910,900_PT0_SX970_V1___.jpg)
Rubik's Cube, Special Retro 50th Anniversary Edition, Original 3x3 Color-Matching Puzzle Classic Problem-Solving Challenging Brain Teaser Fidget Toy, for Adults & Kids Ages 8+ : Everything Else
![](https://www.extravaganza.uk.com/wp-content/uploads/2023/09/RUB001-01-420x420.jpg)
Celebrating 50 Years of The Rubik's Cube, Blogs
EUIPO - European Union Intellectual Property Office on LinkedIn
![](https://www.magersandquinn.com/product/productimage/9798397053211.jpg)
The Leadership Cube: Turning Leadership Complexity into Leadership Clarity - Magers & Quinn Booksellers