Adidas doubles down on female-focused ad campaign featuring trans
The sportswear brand is facing boycott threats for its latest campaign.
![](https://www.the-sun.com/wp-content/uploads/sites/6/2023/05/TM-comp-Dylan-Mulvaney-1-1.jpg?w=620)
Adidas under fire as male model wears their women's Pride 2023
![](https://media.gq.com/photos/63f937309af6ca3303387697/master/w_2560%2Cc_limit/GQ0323_NewBalance_01.jpg)
Inside New Balance's Plans to Topple the Global Sneaker Hierarchy
![](https://www.cityam.com/wp-content/uploads/2022/06/GettyImages-1241549137.jpg)
World track and field in need of resurrection ahead of major
![](https://www.bandt.com.au/information/uploads/2023/05/Screen-Shot-2023-05-19-at-9.52.54-am.png)
Absolute Assault On Being Female! Adidas Becomes Latest Brand To
![](https://image.slidesharecdn.com/verticalintegrationstrategyofadidas-231118234957-2de97630/85/vertical-integration-strategy-of-adidas-81-320.jpg?cb=1700356576)
Vertical Integration Strategy Of Adidas
![](https://i.dailymail.co.uk/1s/2023/05/18/15/71091899-12098975-Beer_brand_Bud_Light_faced_a_customer_boycott_amid_a_backlash_ov-m-37_1684420013519.jpg)
Calls to boycott Adidas over women's swimwear advert
![](https://i.dailymail.co.uk/1s/2023/05/24/08/71345897-12118569-image-a-18_1684914892168.jpg)
Is this Calvin Klein's 'Bud light moment?' Ad featuring trans man
![](https://i.dailymail.co.uk/1s/2023/05/18/19/71150433-0-image-a-3_1684434100024.jpg)
Calls to boycott Adidas over women's swimwear advert
![](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b7/Beyonc%C3%A9_-_Tottenham_Hotspur_Stadium_-_1st_June_2023_%2810_of_118%29_%2852946364598%29_%28best_crop%29.jpg/800px-Beyonc%C3%A9_-_Tottenham_Hotspur_Stadium_-_1st_June_2023_%2810_of_118%29_%2852946364598%29_%28best_crop%29.jpg)
Beyoncé - Wikipedia
![](https://cdn.images.express.co.uk/img/dynamic/41/1200x712/4761502.jpg)
Warning to firms like Adidas erasing women - the backlash is