Adidas finally sells Reebok for $2.5 billion
![](https://imgix.bustle.com/uploads/getty/2021/8/12/0dcdc356-4a64-491f-a8c3-5dccfc6e9793-getty-1208002818.jpg?w=313&h=223&fit=crop&crop=faces&auto=format%2Ccompress&blend=000000&blendAlpha=45&blendMode=normal)
After months of going back and forth, Authentic Brands Group has bought the struggling brand off Adidas in a whopping deal.
![](https://img.buzzfeed.com/buzzfeed-static/complex/images/Y19jcm9wLGhfMzAxNSx3XzUzNjAseF8wLHlfMjIw/vqwlmzm7rk0uac4b6u8q/white-gum-reebok-classic-leather.jpg)
The New Reebok: After Adidas, What Happens Now?
![](https://imgix.bustle.com/uploads/getty/2021/8/12/0dcdc356-4a64-491f-a8c3-5dccfc6e9793-getty-1208002818.jpg)
Adidas finally sells Reebok for $2.5 billion
![](https://sgbonline.com/wp-content/uploads/2021/08/Screen-Shot-2021-08-17-at-10.43.56-AM-copy.jpg)
Reebok's Journey With Adidas
![](https://www.digitalcommerce360.com/wp-content/uploads/2021/08/shutterstock_1347772160.jpg)
Adidas sells Reebok to Authentic Brands in $2.5 billion deal
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Adidas strikes deal to sell Reebok to Authentic Brands Group
![](https://media.cnn.com/api/v1/images/stellar/prod/201215041915-reebok-shoe-store.jpg?q=w_3000,h_2250,x_0,y_0,c_fill)
Adidas is selling Reebok to focus on its own brand
![](https://keyt.b-cdn.net/2021/08/hypatia-h_dc1aae1aa2c6c7c598a45f8ee1d9e865-h_4d8370f8910e8508c824ce119b02ee8a-300.jpg)
Adidas is selling Reebok for less than it originally paid
![](https://images.lifestyleasia.com/wp-content/uploads/sites/7/2021/08/13180036/adidas-4dfwd-fy3963-on-feet.jpg)
images./wp-content/uploads/sites/
![](https://static.startuptalky.com/2021/09/Adidas-Sells-Reebok-StartupTalky.jpg)
Why is Adidas selling Reebok for $2.5 billon and What will its future be?
![](https://caproasia.com/wp-content/uploads/2021/08/Reebok-Victoria-Beckham.jpg)
Adidas Sells Reebok for $2.5 billion to Authentic Brands Group, IPO in United States
![](https://www.forbesindia.com/media/images/2021/Aug/img_165581_adidasreebokbg.jpg)
Adidas, Reebok: Adidas Sells Reebok For $2.5 Billion - Forbes India