Adidas under fire as male model wears their women's Pride 2023 swimsuit in new advert
![](https://www.thesun.co.uk/wp-content/uploads/2023/05/nikewomen-s-newest-zenvy-leggings-818464023.jpg)
ADIDAS was yesterday accused of “erasing women” over a woke advert featuring a biological male in a swimming costume. Its Pride 2023 collection prompted hashtag “Boycott-Adidas” to trend online. Ni…
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Adidas receives backlash after releasing its 'Pride 2023' women's swimsuits modeled by a man
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Adidas launches women's swimsuit for 'Pride 2023' but model appears to be a man
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Adidas 'Pride 2023' women's swimsuits seemingly modeled by man
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Target selling bathing suits with a section to 'tuck' private parts in new Pride collection
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Adidas's women's 'Pride 2023' swimsuit appears to be modeled by man
![](https://i.dailymail.co.uk/1s/2023/05/18/15/71141205-12098975-image-a-45_1684420731423.jpg)
Adidas under fire as male model wears their women's Pride 2023 swimsuit in new advert
![](https://i.ytimg.com/vi/AkZqyTUGoUM/sddefault.jpg)
Adidas under fire as biological male models female-style swimming costume 🗞 Headliners
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Adidas's women's 'Pride 2023' swimsuit appears to be modeled by man
Adidas swimsuits: Backlash over Pride 2023 range as male models women's swimsuit
![](https://i.dailymail.co.uk/1s/2023/05/18/11/71131059-12096977-image-m-56_1684406518088.jpg)
Adidas Pride 2023 women's swimsuit modeled by a man
![](https://smartcdn.gprod.postmedia.digital/torontosun/wp-content/uploads/2024/03/2100409858-e1710989473681.jpg?quality=90&strip=all&w=232&sig=kuXMHkhwni4s4ByGGgg_hg)
Adidas's women's 'Pride 2023' swimsuit appears to be modeled by man
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Adidas swimsuit ad draws backlash for 'erasing women': 'This seems coordinated
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Adidas under fire as male model wears their women's Pride 2023 swimsuit in new advert
![](https://footwearnews.com/wp-content/uploads/2023/11/gifts-for-sneakerheads-footwear-news.jpg?w=300&h=300&crop=1)
Adidas Swimsuit Model Ad Controversy Explained: Pride Campaign Details