All about the amputee model in the ASOS ad
The new ad features Mama Cāx, a 28-year-old model, blogger, activist, and motivational speaker.
The new ad features Mama Cāx, a 28-year-old model, blogger, activist, and motivational speaker.
Take a look at these moving stories that celebrate people with disabilities and advocate for their inclusion in the fashion and beauty industries.
![](https://upload.wikimedia.org/wikipedia/commons/d/d6/Tess_Holliday_-_Vogue_Taiwan_2020_%280%29.jpg)
Tess Holliday - Wikipedia
![](https://mlwdro08cgce.i.optimole.com/OvbB_JM-48IF52A6/w:auto/h:auto/q:auto/http://wid.org/wp-content/uploads/2021/12/MarketingAdvertisingBanner2.png)
Why Businesses Should Include People with Disabilities in Marketing & Advertising Campaigns - World Institute on Disability
![](https://metro.co.uk/wp-content/uploads/2021/04/GettyImages-1298377470.jpg?quality=90&strip=all&w=1200&h=630&crop=1)
Who owns ASOS, Boohoo and Missguided?
![](https://i.dailymail.co.uk/i/pix/2018/01/31/20/48C348CF00000578-5336591-image-m-9_1517429641724.jpg)
Amputee model proudly stars in ASOS' activewear campaign
![](https://i2-prod.chroniclelive.co.uk/incoming/article23682683.ece/ALTERNATES/s615/0_Emily-Haniffa.jpg)
County Durham model and TikTok star showing what it's really like working for ASOS and PrettyLittleThing - Chronicle Live
![](https://i.dailymail.co.uk/i/pix/2018/01/31/20/48C3376600000578-5336591-image-m-11_1517429768533.jpg)
Amputee model proudly stars in ASOS' activewear campaign
![](https://static.standard.co.uk/s3fs-public/thumbnails/image/2016/09/19/17/monkifesto.jpg?crop=8:5,smart&quality=75&auto=webp&width=1024)
How brands like Apple and Monki are bringing ethnic and gender diversity to the ad world, London Evening Standard
![](https://media.cnn.com/api/v1/images/stellar/prod/190206124233-aaron-phillip-tease-1.jpg?q=w_3076,h_1730,x_0,y_0,c_fill)
Aaron Philip: The trans, disabled model taking on a $2-trillion industry
All about the amputee model in the ASOS ad
![](https://i2-prod.mirror.co.uk/incoming/article7658294.ece/ALTERNATES/s1200d/Katie-Knowles.jpg)
Woman aims to become first British plus-size disabled model to inspire others to achieve dreams - World News - Mirror Online
Christina Applegate Slams Candace Owens's 'Horrifying' Rant About Skims's Wheelchair-Inclusive Ad