AEO's Aerie Brand, Built On Body Positivity And Inclusion, Is Slowly Edging Out Sexy Supermodel Juggernaut Victoria's Secret

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Despite its stores being closed for seven weeks due to the pandemic, Aerie’s Q1 sales were down only 2% because of high demand in its online business which grew 75% year-over-year. Victoria’s Secret first-quarter sales decreased by 46%, with sales in its online business declining by 15%.

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