Are Guys Really Still Wearing Tighty Whities?

In 1934, a Wisconsin-based fashion designer named Arthur Kneibler received a piece of mail that would revolutionize the male undergarment industry. It was a postcard from a friend visiting the French Riviera, which depicted a man wearing a short, snug, bikini-esque bathing suit. That image gave Kneibler an idea for a new type of men's underwear. Just a decade earlier, boxers shorts took the market by storm. But their loose fit couldn't compete with long johns. Thus, Kneibler created a prototype: a legless undergarment with a Y-shaped opening for easy access—what we now call "tighty whities." Early adopters noted that the new undies were nearly as supportive as a jockstrap, so Kneibler dubbed them "Jockey" shorts. Within 90 days, 30,000 pairs of Jockey shorts were sold across America. Tighty whities had an unprecedented run, but as we look back nearly
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