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One company is challenging the classic 32-B, 36-D, 34-C bra sizing, relying on volume to provide support.Underwear giant Jockey plans to leave traditional sizing behind in favor of a new system that will feature 55 different sizes.The new Jockey bra Fit Kit includes 10 volumetric fit cup sizes (1-10) and a color-coded measuring band.The brand's director of women's design, Miryha Fantegrossi, came
One company is challenging the classic 32-B, 36-D, 34-C bra sizing, relying on volume to provide support.Underwear giant Jockey plans to leave traditional sizing behind in favor of a new system that will feature 55 different sizes.The new Jockey bra Fit Kit includes 10 volumetric fit cup sizes (1-10) and a color-coded measuring band.The brand's director of women's design, Miryha Fantegrossi, came
This is additional taxonomy that helps us with analytics
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advertising – Envisioning The American Dream
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