The $500 Million Battle Over Disney's Princesses
![](https://www.bloomberg.com/features/2015-disney-princess-hasbro/img/mattel_hasbro_belle__lede.jpg)
How Hasbro grabbed the lucrative Disney Princess doll business from Mattel.
![](https://www.bloomberg.com/features/2015-disney-princess-hasbro/img/hasbro_mattel_jasmine__05.jpg)
The $500 Million Battle Over Disney's Princesses
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Hasbro's takeover of the $500 million Disney Princess doll
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Disney Princess Quotes
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