Blissclub: A community-first D2C brand
Read this exciting story from Business Of Fashion April 2023. Minu Margeret discovered that women in India frequently have difficulty finding the right activewear due to lack of options, improper size, poor material quality, and the item's technical unsuitability for them. She felt that while some clothes were comfortable, they did not stretch enough, and those that did were too compressive. This resulted in the birth of Blissclub in 2022.
Minu Margeret discovered that women in India frequently have difficulty finding the right activewear due to lack of options, improper size, poor material quality, and the item's technical unsuitability for them. She felt that while some clothes were comfortable, they did not stretch enough, and those that did were too compressive. This resulted in the birth of Blissclub in 2022.
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blissclub funding: D2C activewear brand BlissClub raises $15 million in funding led by Eight Roads, Elevation Capital - The Economic Times
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How BlissClub is Filling the Vacuum for Women's Activewear in India
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