From Pink vs Blue to Gender-Neutral Design — Futures Platform
![](https://images.squarespace-cdn.com/content/v1/6192b02960e94236fc22acce/a2e3d273-0eb7-46f4-8311-e22ae4463dba/genderless-trend-in-design-and-marketing.jpg)
Attitudes towards gender are changing. With women’s empowerment and the increasing visibility of alternative gender expressions, consumers are no longer willing to buy into gender clichés that have been used to promote products and services for decades.
![](http://designwanted.com/wp-content/uploads/2022/02/genderless-toys.jpeg)
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![](https://i1.rgstatic.net/publication/309360041_Pink_or_blue_The_impact_of_gender_cues_on_brand_perceptions/links/5a4f27220f7e9bbfacfcd81e/largepreview.png)
PDF) Pink or blue? The impact of gender cues on brand perceptions
![](https://www.researchgate.net/profile/Valentyna-Melnyk/publication/309360041/figure/fig2/AS:667924343816215@1536256981785/Stimuli-for-Study-1a-and-1b_Q320.jpg)
PDF) Pink or blue? The impact of gender cues on brand perceptions
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From Pink vs Blue to Gender-Neutral Design — Futures Platform
![](https://visme.co/blog/wp-content/uploads/2017/11/What-is-Gender-Neutral-Design-and-How-Can-You-Achieve-It.png)
Feminine Design, Masculine Design, Gender-Neutral Design