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Our Most Viral Perfume & Body Mist Moments - Phlur

$ 17.50

4.6

(384)

In stock

Description

Ever since launching Missing Person in 2022, Phlur has become known for viral perfumes. As we welcome 2024, we reflect on each of our viral fragrances.
“Going viral” is a well-known phenomenon, yet the mystique deepens when a perfume manages to 'break the internet.' Unlike tangible items (think dresses or jackets with measurable dimensions and visible fabric), translating a fragrance into the digital realm is a nuanced undertaking. It requires compelling storytelling to elicit a visceral response, not unlike the experience of 'love at first smell.