Brand Audit of Under Armour

Brand Audit of Under Armour - Download as a PDF or view online for free
This document provides a brand audit of Under Armour. It summarizes the company's background, target market, product categories, brand elements, and perceptions. Consumer research found mixed feelings about the brand - some see it as high quality and innovative, while others view it as too expensive and only for serious athletes. Recommendations include creating a marketing campaign that appeals to all types of athletes, promoting the product guarantee, and informing consumers about innovations. The goal is to improve brand equity by addressing areas where consumer and company perceptions differ.

Under Armour and the Brand Identity Prism - Suth Speaks Sport

Under Armour BrandStruck: Brand Strategy / Positioning Case Studies

How Under Armour lost its cool: A cultural branding perspective - Comperemedia

UnderArmour

Under Armour Pitch Brief

Under Armour Marketing Strategies in 2021: Rebuilding a Brand

Under Armour Brand Audit

Under armour 4

Under Armour Competitors - Competitors Analysis of Under Armour Inc.

Part IV Nike Vs. Under Armour

Under Armour Sportswear Brand Creation • David Friend

Under Armour

The Phenomenal Rise of Under Armour Brand

Soldaat Premier Soms soms good cost accounting examples under armour Vliegveld Kalmerend Trottoir