Kroger's Simple Truth® Brand Expands - Clean Label Conference

Kroger's Simple Truth Brand Expands based on consumer demand for simplified ingredient-labeled products.
New products will be introduced in Kroger’s Simple Truth brand line in 2018 that meet consumer trends. These products fall into the beverage, snacking and non-animal category, and include Simple Truth Organic® sports drinks, Simple Truth Organic sparkling coconut waters, Simple Truth fruit and nut bars, and Simple Truth meatless entrees, among others. Kroger’s Our Brands showed a strong performance

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