TIL that all Lucky Brand Jeans have the phrase Lucky You inside of the zipper. : r/todayilearned

Lucky Jean's puts a fortune into their jeans pockets. : r/mildlyinteresting

Lucky Brand Jeans, hidden message : r/IRLEasterEggs

Sabr. You always hear everyone talking about how we have to have Sabr.

Not only do Lucky Jeans have “Lucky You” inside the zipper, they also have a wishbone (lulz) on the back of the button. : r/IRLEasterEggs

If you start at the North Pole is it possible for you to walk North? - Quora

There's a sex joke on the fly of every pair of Lucky Brand jeans. : r /mildlyinteresting

My zipper to my pants says “lucky you” when you undo it : r/funny

alexa-skills-list/README.md at master · dale3h/alexa-skills-list · GitHub

Inside the zipper of every pair of Lucky jeans. I already knew it was there. Don't ask how.