How Gen-Z-Founded Brands Are Changing the Intimates Industry
![](https://pyxis.nymag.com/v1/imgs/697/ed3/4c593075ad2e2696f20930bddc8571d4c0-lede-.rvertical.w600.jpg)
For Gen Z, there was a time when Victoria’s Secret ruled all, but now, wearing an Instagram intimate brand is a badge of modernity. Here’s how brands like Parade, Cou Cou Intimates, Siren Basics, and more are changing the intimates industry.
For Gen Z, there was a time when Victoria’s Secret ruled all, but now, wearing an Instagram intimate brand is a badge of modernity. Here’s how brands like Parade, Cou Cou Intimates, Siren Basics, and more are changing the intimates industry.
![](https://pyxis.nymag.com/v1/imgs/33b/648/eaecd7b7a882ff47fabdbbf92e0d7079ae-1----.rsquare.w600.jpg)
How Gen-Z-Founded Brands Are Changing the Intimates Industry
![](https://media.vogue.co.uk/photos/65bb6fe581035965e1c5cd3c/4:3/w_1140,h_855,c_limit/SH06_0873_3%20copy.jpg)
31 Best Lingerie Brands for Women: A Guide To The Best Brands For
![](https://pyxis.nymag.com/v1/imgs/f69/c73/dbf063d414a852efc846120addeeb98240-13---.jpg)
How Gen-Z-Founded Brands Are Changing the Intimates Industry
![](https://pyxis.nymag.com/v1/imgs/1f8/5e2/0f9785ab63c57877e239265d7d0998d38d-7----.rsquare.w600.jpg)
How Gen-Z-Founded Brands Are Changing the Intimates Industry
![](https://imageio.forbes.com/specials-images/imageserve/62266bda99a97bf0524fa275/Blackbough-Founder---CEO-Jemina-Ty/0x0.png?crop=665,665,x0,y58,safe&height=665&width=665&fit=bounds)
16 Female Founders Taking The Fashion Industry By Storm
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The Intimates Business Is Changing. Can a 40 Year-Old Lingerie
![](https://imgix.bustle.com/uploads/image/2021/6/22/55a2b9e0-140c-4e4a-acae-a59b60fd96f8-gfw1.jpg?w=2000&h=1090&fit=crop&crop=faces&auto=format%2Ccompress&blend=000000&blendAlpha=45&blendMode=normal)
No labels: Meet the brands making gender-neutral underwear
![](https://pyxis.nymag.com/v1/imgs/b5d/9b0/8406810db635787ad989c91a4d2ef1e628-15---.rsquare.w600.jpg)
How Gen-Z-Founded Brands Are Changing the Intimates Industry
![](https://media.bizj.us/view/img/12018417/gettyimages-1251379326*1200xx3000-1693-0-275.jpg)
Lingerie upstarts are forcing bigger brands to change - Bizwomen