What Great Brands Do, Book, Author, Brand Strategy

In What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, brand strategy expert Denise Lee Yohn identifies what separates the world’s top brands.

The 19 Best Branding Books To Help You Master Your Craft - The CMO

Storynomics by Robert Mckee

Renegade Marketing

[Yohn, Denise Lee] on . *FREE* shipping on qualifying offers. What Great Brands Do: The Seven Brand-Building Principles that Separate

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

The 19 Best Branding Books To Help You Master Your Craft - The CMO

The 19 Best Branding Books To Help You Master Your Craft - The CMO

The best books on brand strategy

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What Great Brands Do - Infographic - Denise Lee Yohn