Brands Like Kim K's Skims
Kim Kardashian has been accused of being famous just for being famous, since forever. However, we disagree. Apart from showing us how to use a tissue box, the celebrity has also given the world a masterclass on branding, and also one of the best inner and loungewear brands — Skims. They're all about providing 'technically constructed shapewear that enhances your curves and underwear that stretches to twice its size.' Known for their quality and durability, but hurting our bank accounts a bit with boxers costing 3k, we've found 6 other brands that do shapewear, innerwear, and loungewear just as good as Skims.
Spanx v Skims: Is Kim Kardashian's shapewear the best?
Kim Kardashian's shapewear line Skims now valued at $4 billion
Everything We Know About Skims, Kim Kardashian's Solutionwear Line
SKIMS: The Marketing Strategy Behind Kim Kardashian's Shapewear
Kim Kardashian's Skims launches The Adaptive Collection for people
Kim Kardashian's SKIMS Shapewear Just Got Restocked
Kim Kardashian West On Skims and Her Future - WSJ
Kim Kardashian Launches Body Tape for Cleavage Without a Bra
Kim Kardashian's Skims brand collaborating with Fendi
The Secret To Successful Brand Collaborations: What We Can Learn