Fiona Green: CRM in sport — MrRichardClarke ｜ Sports Digital Consultant and Journalist
Richard Clarke is a sports digital consultant with unique, global experience in the football industry. He was responsible for editorial strategy across all media (digital, social, TV and print etc) at Arsenal from 2002 to 2015 before moving to Major League Soccer to run the content and communications departments for Colorado Rapids.
Since returning to England, he has worked for the Premier League, Bundesliga, Uefa, USA Swimming and Dugout. Richard has just finished a two-year spell as consultant Content Director with the Indonesian Football League where he crossed the country presenting sessions in digital and social transformation to all the top-flight clubs. He is currently working with the Arabian Gulf League (UAE) and PSSI (Indonesia) on behalf of AFC.
Richard hosts the Sports Content Strategy podcast and blogs at .
SGP 071: Fiona Green on understanding your fans using CRM
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SGP 071: Fiona Green on understanding your fans using CRM