Calls to boycott Adidas over women's swimwear advert
![](https://i.dailymail.co.uk/1s/2023/05/18/15/71120489-12098975-Adidas_has_been_slammed_for_using_a_biological_male_model_to_sho-a-34_1684419535040.jpg)
The sportswear brand has provoked fury for its
The sportswear brand has provoked fury for its 'mockery' of women over the advert for the £50 item which forms part of its campaign to 'uphold inclusive values'.
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Adidas defended amid backlash over gender-inclusive Pride Month swimsuit model
![](https://wwd.com/wp-content/uploads/2021/05/adizero_adio_pro.jpg?w=1000&h=563&crop=1)
Adidas Reports 27% Growth in Q1, Indicating Slow Return to 'Normal
Jacqui Collier (@jacquicollier66) / X
Paula Magnus 💙 (@PMags) / X
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Calls to boycott Adidas over women's swimwear advert
Sigh… it looks like “women's” one-piece swimsuits won't be accepted as a unisex garment for the foreseeable future. If you haven't heard, Adidas released a women's one-piece swimsuit as part of their
![](https://i.dailymail.co.uk/1s/2023/05/18/11/71131045-12096977-image-a-58_1684406826629.jpg)
Adidas under fire as male model wears their women's Pride 2023
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Adidas Boycott Calls Grow Over 'Biological Male' Modeling Women's Swimsuit
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Adidas swimsuit ad draws backlash for 'erasing women': 'This seems coordinated
Adidas under fire as male model wears their women's Pride 2023
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Calls for boycott of Adidas over swimsuit ad #itvnews #news #adidas #lgbt