Can Superdry's Dunkerton Succeed Where Other Boomerang CEOs Have Failed?

Companies often turn to former CEOs when things turn bad. However, a new study suggests that — with the odd notable exception — this tends not to work.

Britain's Superdry sees profit wiped out as returning founder

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Struggling Superdry tries to get back into fashion

Superdry boss has warning for all fans of the clothing brand

Superdry boss has warning for all fans of the clothing brand

Superdry CEO denies plan to take company private

Struggling Superdry tries to get back into fashion

What went wrong at Superdry?

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Miptv 2016 news 1 by MIPMarkets - Issuu

Superdry boss has warning for all fans of the clothing brand