Can a utility brand be an emotional brand?
An emotional tech product is a lifestyle product. It doesn’t necessarily solve a problem. It’s there for entertainment. It’s not a product that people need, it’s a product they choose. Think Netflix, TikTok or Instagram.
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Product/Business Archives - House of van Schneider
House of van Schneider
Emotional branding speaks to consumers' heart: the case of fashion brands, Fashion and Textiles
Emotional Utility Beverage
House of van Schneider
House of van Schneider
Frontiers The influence of brand marketing on consumers' emotion in mobile social media environment
Products Archives - House of van Schneider
House of van Schneider
Product value proposition: Functional, self-expressive & emotional benefits