Case Study: AM/FM Radio Helps Launch New Financial Brand With Boosts In Awareness, Consideration, Usage, And Brand Images
![](https://www.westwoodone.com/wp-content/uploads/2020/01/Key-brand-associations-grew.png)
To understand AM/FM radio’s impact on awareness and brand images of a new financial brand, Westwood One commissioned a national study with MARU/Matchbox. Here are the key findings.
![](https://www.westwoodone.com/wp-content/uploads/2020/01/AMFM-radio-exposure-boosts-consideration-awareness-brand-images.png)
Case Study: AM/FM Radio Helps Launch New Financial Brand With Boosts In Awareness, Consideration, Usage, And Brand Images
![](https://www.westwoodone.com/wp-content/uploads/2022/07/shutterstock_496021300-400x225.jpg)
Financial Westwood One
![](https://www.westwoodone.com/wp-content/uploads/2020/01/Heavy-AM-FM-radio-listeners-saw-growth-in-aided-awareness-usage-and-brand-images.png)
Case Study: AM/FM Radio Helps Launch New Financial Brand With Boosts In Awareness, Consideration, Usage, And Brand Images
![](https://www.westwoodone.com/wp-content/uploads/2020/01/Key-brand-associations-grew.png)
Case Study: AM/FM Radio Helps Launch New Financial Brand With Boosts In Awareness, Consideration, Usage, And Brand Images
![](https://www.westwoodone.com/wp-content/uploads/2020/01/How-advertising-works.png)
Case Study: AM/FM Radio Helps Launch New Financial Brand With Boosts In Awareness, Consideration, Usage, And Brand Images
![](https://www.westwoodone.com/wp-content/uploads/2016/01/shutterstock_57259078.jpg)
Case Study: AM/FM Radio Helps Launch New Financial Brand With Boosts In Awareness, Consideration, Usage, And Brand Images
![](https://www.westwoodone.com/wp-content/uploads/2015/11/shutterstock_282106613-400x225.jpg)
Case Study Westwood One - Page 3
![](https://www.westwoodone.com/wp-content/uploads/2020/01/Awareness-and-brand-favorability-grew-among-key-demo-target.png)
Case Study: AM/FM Radio Helps Launch New Financial Brand With Boosts In Awareness, Consideration, Usage, And Brand Images