Catapult Sports
At a previous agency, I led the development of an integrated campaign to launch PlayerTek, the first wearable GPS tracker for amateur footballers. We helped to define the positioning for the PlayerTek brand, and used a combination of earned and social media to engage the core audience of 16-24 year old players.
Designed with years of experience supplying GPS apparel to professional players, our Catapult One vest not only automatically activates the Catapult
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