5 Lingerie Upstarts Challenging Victoria's Secret
![](https://content.fortune.com/wp-content/uploads/2016/03/gettyimages-163291482.jpg)
Aerie, Adore Me, Negative Underwear, True &Co. are all challenging the sexed-up, photoshopped, airbrushed images of Victoria's Secret.
Aerie, Adore Me, Negative Underwear, True &Co. are all challenging the sexed-up, photoshopped, airbrushed images of Victoria's Secret.
![](https://media-s3-us-east-1.ceros.com/cn-uk/images/2023/08/04/7a796e94d984f7101be1e5b784d69984/victorias-secret-icon-collection-adut-akech-naomi-campbell-push-up-demi-mongram-bra-briefs-thong.jpg)
Victoria's Secret Lingerie Will Help You Tape Into Your Inner Icon
![](https://u-mercari-images.mercdn.net/photos/m61084628454_2.jpg?1635898711)
Women's Victoria's Secret Lingerie - Clothing
Victoria's Secret decline marks end of one-size-fits-all lingerie
![](https://media.voguebusiness.com/photos/5ce68b3232029c51be13e935/4:3/w_2248,h_1686,c_limit/victorias-secret-voguebus-GETTY-IMAGES-may-19-wide-bundle%20(1).jpg)
Victoria's Secret decline marks end of one-size-fits-all lingerie
![](https://static01.nyt.com/images/2021/06/17/business/17victoriassecret-5/17victoriasecret-5-superJumbo.jpg)
Victoria's Secret Swaps Angels for 'What Women Want.' Will They Buy It? - The New York Times
![](https://www.telegraph.co.uk/content/dam/en-us/news/2023/10/18/TELEMMGLPICT000353556541_16976478506300_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpeg)
Victoria's Secret drops feminist makeover after sales slump
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In 2018, where does Victoria's Secret stand?
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American Eagle/ Victorias Secret clothes - Girls tops & t-shirts
![](https://c.files.bbci.co.uk/13876/production/_104409997_ikhmk7fh.jpg)
What's gone wrong at Victoria's Secret?
Victoria's Secret to go private at $1.1 billion valuation
![](https://media.allure.com/photos/5771a6c53b5256713da4b8cf/master/pass/beauty-trends-blogs-daily-beauty-reporter-2015-08-06-Taylor%20Body%20Care-2_horizontal.jpg)
How to Become a Victoria's Secret Angel
![](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/idsYTrgtSYAA/v1/-1x-1.jpg)
Rihanna Could Teach Victoria's Secret a Lesson - Bloomberg
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Victoria Secret Fashion Show 2018 Diversity Comments
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Victoria's Secret ditches wokeness over sexiness after sales drop
![](https://content.fortune.com/wp-content/uploads/2016/03/150803_negative_08_0156.jpg?quality=80)
5 Lingerie Upstarts Challenging Victoria's Secret