Sport Chek launches new digital 'lab' store concept in Toronto

Sport Chek opened the first of its new format retail stores today, a “lab” store tailored to digitally savvy consumers aimed at drawing in customers in an era of rising competition

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In Pictures: A look inside Sport Chek's high-tech new outlet - The Globe and Mail

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Digital signage 'kills showrooming' at Sport Chek Retail Lab (Video)

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