Clothed in Conservation: Fashion & Water

The fashion industry is the second most water-intensive industry in the world [1], consuming around 79 billion cubic metres of water per year [2]. That statistic is startling considering 2.7 billion people currently experience water scarcity [3]. This all means that a massive amount of water is used to feed the fast fashion industry, all while billions of people lack an adequate supply of water to drink. To put that in perspective, it takes 2,700 liters of water to make the average cotton t-shirt and that’s enough drinking water for one person for 900 days [4]. 

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Clothed in Conservation: Fashion & Water

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