Clothing brand Eddie Bauer modernizes its identity with new symbol

In 1920, inventor and outdoor enthusiast Eddie Bauer launched his first store under the name "Eddie Bauer's Tennis Shop” in downtown Seattle. Now, over 100 years later, the brand bearing his name is known as a large clothing chain with nearly 400 locations in the United States, Germany, and Japan. Recently, Eddie Bauer has updated

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Clothing brand Eddie Bauer modernizes its identity with new symbol

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