Control Groups
![](https://files.readme.io/e15bc24-Screenshot_2020-06-09_at_4.39.47_PM.png)
OverviewMarketing teams typically run various campaigns and journeys to onboard, convert, and retain their users. However, it is hard to measure the efficacy of these campaigns and journeys independently. For example, was the increase in purchases today due to the reminder email we sent last night
![](https://www.scribbr.com/wp-content/uploads/2023/04/control-groups-in-research.webp)
Control Groups and Treatment Groups
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Control Groups: What Are They & Why You Should Use Them - Localytics
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Controlled experiments (article)
How to Choose the Best Control Group for Data Science Experiments
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Positive Control Group Purpose, Experiment & Examples - Lesson
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Control group in science
![](https://www.optimove.com/wp-content/uploads/2020/07/Control-Groups-in-Marketing.jpg)
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How to reach statistical significance with your Control Groups?
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Control Groups
The Control Group