How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z Curve - Retail TouchPoints

e.l.f. Cosmetics has hit on the perfect recipe to reach coveted Gen Z consumers and the secret ingredient is data.

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e.l.f. Beauty's Growth Formula: TikTok, Clean Products and a Clear Brand Mission - Retail TouchPoints

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e.l.f. makeup brand 'one of the best positioned in beauty,' analyst says, elf makeup

e.l.f. Beauty's Growth Formula: TikTok, Clean Products and a Clear Brand Mission - Retail TouchPoints

e.l.f. Cosmetics Invites the UK to express your e.l.f. in its Biggest Community Driven Campaign Ever, elf make up

Michael Mitchell on LinkedIn: It's time for some inspiration.