Research: Tesco Is Cutting Prices On Branded Lines As Part Of EDLP
New data confirms that Tesco has been lowering prices on branded products as part of its shift towards an EDLP strategy. Research by Edge by Ascential for trade magazine The Grocer shows the retailer reduced the base prices of nearly 600 ambient SKUs over the period from early July until to 19 Augus
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Tesco cuts 100 lines of own label value items over 3 years despite
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Tesco escalates the supermarket price wars by cutting prices
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Trading Fairly - Tesco PLC
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Tesco escalates the supermarket price wars by cutting prices
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Tesco confirms wave of price reductions
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Advantages of a High-Low Pricing Strategy (With Examples) - Retalon
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Despite Tesco's historic £6.38bn loss, there are green shoots on
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