DBApparel UK hired Sixty to promote lingerie brand Playtex to
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/1272/cached.offlinehbpl.hbpl.co.uk/news/ORP/CFFFE941-E325-0EB1-15089B6377CCA209.gif)
DBApparel UK has called in Sixty to handle its lingerie brand Playtex's repositioning for older women.
![](https://www.playtex.eu/on/demandware.static/-/Sites/en/dw32bbc102/PLAYTEX/CMS/brand_history/section-1937-pe24-lg.png)
Playtex Brand History
![](https://www.playtex.co.uk/on/demandware.static/-/Sites/en/dwf0240fb6/PLAYTEX/CMS/brand_history/section-2021-pe24-lg.png)
Brand history
![](https://cdn.hanes.com/wysiwyg/HNS/2024-01/01-11/011124_Hanes_Kids_HotDeals_DT-MB_02.png?optimize=high&auto=webp&quality=75,50)
Hanes Comfortable Clothing for Every Body
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/743/cached.offlinehbpl.hbpl.co.uk/news/OMC/C40CF195-F5F1-7D0E-B3A1E3A0BD1CCEF9.jpg)
Lingerie brand Playtex rebrand targets over-50s
![](https://www.theindustry.fashion/wp-content/uploads/2024/02/INDX-Intimate-Apparel-Feb-24-Denise-Lesatele-and-Shazia-Akram-of-Peach-Petal-in-Alcester-Warwickshire-scaled.jpg)
Show review: No sign of an uplift at INDX Intimate Apparel
![](https://cdn.hanes.com/wysiwyg/HNS/2024-02/02-15/021524_Hanes_HP_HotDeals_DT-MB_01.jpg?optimize=high&auto=webp&quality=75,50)
Hanes Comfortable Clothing for Every Body
![](https://www.playtex.eu/on/demandware.static/-/Sites/en/dwf0f3601c/PLAYTEX/CMS/brand_history/section-2017-pe24-lg.png)
Playtex Brand History
![](https://i.guim.co.uk/img/media/da2951815fc367e410bb310eda14c8621979c8f3/0_139_4256_2554/master/4256.jpg?width=700&quality=85&auto=format&fit=max&s=dd3fb4f7ba7ab936af00f6bad0109465)
Banned ads and Olympic product design: how Heist is shaking up the lingerie market
![](https://www.playtex.co.uk/on/demandware.static/-/Sites/en/dwe068609a/PLAYTEX/CMS/brand_history/section-1960-pe24-lg.png)
Brand history
![](https://portal-assets.imgix.net/archive/2008/stitched/489e98b14d4847cddd8b5ecb2b0ba62e.jpg)
PLAYTEX BRAS, Campaign
![](https://www.playtex.co.uk/on/demandware.static/-/Sites/en/dwf0f3601c/PLAYTEX/CMS/brand_history/section-2017-pe24-lg.png)
Brand history
![](https://i.ebayimg.com/thumbs/images/g/jTMAAOSwR29libu-/s-l640.jpg)
playtex ad products for sale
![](https://cdn.hanes.com/wysiwyg/HNS/2023-09/090723_Hanes_HP_Comfort_DT-MB_01.jpg?optimize=high&auto=webp&quality=75,50)
Hanes Comfortable Clothing for Every Body
![](https://www.playtex.eu/on/demandware.static/-/Sites/en/dw1b6b2017/PLAYTEX/CMS/brand_history/section-2022-pe24-lg.png)
Playtex Brand History