Demystify and educate”: Adwaita Nayar of Nykaa talks about changing the lingerie game in India with the launch of Nykd

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E-retail giant Nykaa launches Nykd, an intimate wear brand that offers more than 30 sizes for women. Adwatia Nayar, CEO Nykaa Fashion talks about the project that was nearly two years in the making

Fashion for Women: Latest Fashion Style Guide and Tips, Page 175

Fashion Insider, Latest Fashion Insights from fashion shows and trends, Page 75

Fashion Insider, Latest Fashion Insights from fashion shows and trends, Page 76

Fashion Insider, Latest Fashion Insights from fashion shows and trends, Page 76

Rujuta Vaidya, Page 2

Fashion Insider, Latest Fashion Insights from fashion shows and trends, Page 77

Fashion Insider, Latest Fashion Insights from fashion shows and trends, Page 77

Fashion for Women: Latest Fashion Style Guide and Tips, Page 184

Fashion for Women: Latest Fashion Style Guide and Tips, Page 184

Rujuta Vaidya, Page 2

Fashion for Women: Latest Fashion Style Guide and Tips, Page 182

Fashion Insider, Latest Fashion Insights from fashion shows and trends, Page 77

Demystify and educate”: Adwaita Nayar of Nykaa talks about changing the lingerie game in India with the launch of Nykd