Demystifying the brand wheel

The foundation of the creative work I've been involved with always focusses on clients’ customers first; considering what they view to be important and how they are likely to engage with that brand.  This is a constant, regardless of whether the creative is targeting B2B or B2C audiences. Secondly, it's important to consider the nature…

A Power Tool for Brand Storytelling: Meet the Brand Wheel

Demystifying Account Based Marketing

Defining Your Brand Identity: Creating a Brand Essence Wheel

Demystifying the Colour Wheel

Description des différents types de médias sociaux - MediasSociaux

Resume: E-commerce Project Manager

A circle wheel vector of the brand essence concept is a single

Brand Wheel, Brand Essence Wheel

Brand Archetypes, Psychology-Driven Brand Strategy

Girl/Guy Next Door Brand Archetype