22 Push-Ups for a Cause': Depicting the Moral Self via Social Media Campaign #Mission22
![](https://journal.media-culture.org.au/public/files/journals/1/articles/1270/submission/proof/1270-12-5234-1-10-20170801.png)
Introduction In 2016, the online cause #Mission22 went viral on social media. Established to raise awareness about high suicide rates among US military veterans, the campaign involves users posting a video of themselves doing 22 push-ups for 22 days, and on some platforms, to donate and recruit others to do the same. Based on a ‘big data’ analysis of Twitter data
22 Pushup Challenge
![](https://www.researchgate.net/publication/367940830/figure/fig1/AS:11431281117060248@1675369596760/Architecture-of-an-IoRT-learning-system-highlighting-the-distributed-nature-of-the_Q320.jpg)
29656 PDFs Review articles in PHILOSOPHY OF TECHNOLOGY
![](https://moveme.studentorg.berkeley.edu/wp-content/uploads/2020/04/Screen-Shot-2020-04-15-at-12.10.05-AM-300x157.png)
22PushupChallenge Online Social Media Movement - #MoveMe
22 Pushup Challenge
![](https://i.ytimg.com/vi/SNpgpEsSkYQ/maxresdefault.jpg)
22 Pushups for 22 Days: Raising Suicide Awareness - LEORF
![](https://i1.rgstatic.net/ii/profile.image/11431281134605976-1680432072191_Q64/Chris-Carter-4.jpg)
Self Tracking and Digital Food Cultures: Surveillance and Self-Representation of the Moral 'Healthy' Body
![](https://journal.media-culture.org.au/public/files/journals/1/articles/1270/submission/proof/1270-12-5239-1-10-20170801.png)
22 Push-Ups for a Cause': Depicting the Moral Self via Social Media Campaign #Mission22
![](https://0.academia-photos.com/665535/232798/2586719/s200_nicholas.hookway.jpg)
Nicholas Hookway University of Tasmania - Academia.edu
![](https://i1.rgstatic.net/ii/profile.image/272442413285376-1441966741183_Q64/Virginia-Braun.jpg)
Self Tracking and Digital Food Cultures: Surveillance and Self-Representation of the Moral 'Healthy' Body
22 Pushup Challenge
![](https://observer.com/wp-content/uploads/sites/2/2016/08/gettyimages-1671081.jpg?quality=80)
Doing 22 Push-ups and Posting It on Facebook Doesn't Help Veterans