Charli, Dixie D'Amelio Host TikTok Fashion Show For Their 'Social

Charli and Dixie D’Amelio hosted a digital fashion show of sorts yesterday evening to plug the second drop from their Gen Z-focused fashion line, Social Tourist. Social Tourist is a sub-brand of Hollister, which is in turn owned by Abercrombie & Fitch. The livestreaming fashion show took place on Charli's TikTok channel, the biggest on the platform with 118 million followers.  Rather than a traditional catwalk, the sisters enlisted a slew of fellow TikTok stars to showcase items from the collection, including Avani Gregg, Madi Monroe, Markell Washington, Curtis Newbill, Caroline Ricke, and Phoebe Hines. The live stream also saw the D'Amelios offering commentary about each piece, complete with a link to shop the collection on its proprietary website in real-time. Charli and Dixie also answered viewer questions in the comments of the stream.  Charli and Dixie D’Amelio hosted a digital fashion show of sorts yesterday evening to plug the second drop from their Gen Z-focused fashion line, Social Tourist.

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Dixie, Charli D'Amelio to host Social Tourist fashion show on TikTok