Lululemon, , and The 'Dupe' Wars - Momentum Commerce LLC

As disruptors in the Women's Activewear category continue to see growth, it's harder to make the case for premium brands to stay off .

Dupes' clothing, perfume craze lures holiday shoppers as major brands fret

Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should Duplicate

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Lulu Faces #dupe Culture Head-On

Lululemon's brilliant dupe strategy should be duplicated by all brands

Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should Duplicate

Momentum Commerce on LinkedIn: #dupe #ecommerce # #lululemon #dupe

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