Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?

27 Fashion Brands That Are Viral on TikTok

Gen Z & Millennials Think These Are 10 of The Hottest Fashion Brands - YPulse

Lulu who? A cult brand takes on the booming culture of 'dupes' - KTVZ

Dupes are popular with Gen Z. Is this bad news for luxury fashion

Walker Post on LinkedIn: Gen Z loves dupes. Is this bad news for luxury fashion brands?

Gen Z shoppers send #dupe trend viral — saving money is the new cool

From knockoff guilt to faking it till we make it, dupe cu

Gen Z, millennials are shopping for dupes the most, report finds

Why Gen-Z Loves Dupes

Gen Z Is the 'Dupe' Generation

Focus: Gen Z poses a problem for the luxury industry

Mounting reports confirm Gen Z favours fake luxury fashion - Thred Website

FASHION: Young people now prefer dupes to genuine luxury goods