Virgin Trains East Coast: A Lesson in Distasteful Branding
![](https://www.thelondoneconomic.com/wp-content/uploads/2016/01/Virgin-East-Coast.jpg)
The test of successful branding hinges on three things; Is it meaningful, is it likeable and is it memorable? Or so Matt Symonds of Fortuna Admissions
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Virgin Trains - samjessupdesign
LNER: It's about time we started paying into our own railways
![](https://www.railadvent.co.uk/wp-content/uploads/2024/01/LNER-Simpler-Fares-still-860x574.jpg.webp)
London North Eastern and Great Western Railway workers to strike
![](https://premierconstructionnews.com/wp-content/uploads/2018/06/Virgin-Trains-Completes-Handover-of-East-Coast-Business-to-LNER.jpg)
Virgin Trains Completes Handover of East Coast Business to LNER - Industry News
![](https://i0.wp.com/www.londonreconnections.com/wp-content/uploads/Canal-Tunnels-worksite-on-York-Way1.jpg?ssl=1)
East Coast Mainline Routes & Branches Part 1: Thameslink Works
![](https://centaur-wp.s3.eu-central-1.amazonaws.com/designweek/prod/content/uploads/2018/06/28151306/banner-image-LNER.jpg)
Virgin Trains East Coast rebrands as London and North Eastern
![](https://metro.co.uk/wp-content/uploads/2018/06/sec_15512227.jpg?quality=90&strip=all)
Virgin Trains puts man in place for asking why they celebrate
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Dapol N Gauge Class 87 017 'Robert Burns' Virgin Trains West Coast
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Virgin Trains - samjessupdesign
![](https://www.therailwayhub.co.uk/wp-content/uploads/sites/41/2020/07/Archive-Feature-March-2018-Livery-Designs-p28Virgin.jpg)
Livery Design: Giving the railway the 'WOW' factor